FTD. A

CREATIVE SYSTEMS FOR BUILDING A BETTER BUSINESS.

The strategy, systems, templates and education behind FTD. Atelier™ — the things that make running the business clearer, easier and more professional — from the first enquiry to the final delivery.

FTD. Editions™ gives you access to the actual tools and systems we create for creative businesses.

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FTD. Editions

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the tools

The individual documents from our systems instead of purchasing an entire bundle.

the courses

Courses and programmes that teach you the thinking behind the work — not just what buttons to press.

the templates

Ready-to-customise digital templates for your brand, website and client experience.

the systems

Complete business systems designed to give you a repeatable way of working.

The Creative office

ftd. client code system

The Client CODE System

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The Creative Lounge

The Creative Office

the creative lounge

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The Creative Lounge

The Creative Office

The Client CODE System

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The Creative Lounge

The Creative Office

The Client CODE System

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Beauty Brands / Skincare Brands / Aesthetic Clinics & Medical Aesthetics / Hair Salons & Hair Care Brands / Makeup Artists & Beauty Professionals / Fashion Brands / Jewelry Brands / Luxury Product Brands / Wellness Brands / Pilates & Fitness Studios / Creative Agencies / Interior Designers / Photographers / Videographers / Content Creators / Personal Brands / Boutique Hospitality Brands / Lifestyle Brands / Coaches and Educators / Beauty Brands / Skincare Brands / Aesthetic Clinics & Medical Aesthetics / Hair Salons & Hair Care Brands / Makeup Artists & Beauty Professionals / Fashion Brands / Jewelry Brands / Luxury Product Brands / Wellness Brands / Pilates & Fitness Studios / Creative Agencies / Interior Designers / Photographers / Videographers / Content Creators / Personal Brands / Boutique Hospitality Brands / Lifestyle Brands / Coaches and Educators / Beauty Brands / Skincare Brands / Aesthetic Clinics & Medical Aesthetics / Hair Salons & Hair Care Brands / Makeup Artists & Beauty Professionals / Fashion Brands / Jewelry Brands / Luxury Product Brands / Wellness Brands / Pilates & Fitness Studios / Creative Agencies / Interior Designers / Photographers / Videographers / Content Creators / Personal Brands / Boutique Hospitality Brands / Lifestyle Brands / Coaches and Educators / Beauty Brands / Skincare Brands / Aesthetic Clinics & Medical Aesthetics / Hair Salons & Hair Care Brands / Makeup Artists & Beauty Professionals / Fashion Brands / Jewelry Brands / Luxury Product Brands / Wellness Brands / Pilates & Fitness Studios / Creative Agencies / Interior Designers / Photographers / Videographers / Content Creators / Personal Brands / Boutique Hospitality Brands / Lifestyle Brands / Coaches and Educators

whoman

who know

for the

For the business woman who know their business could be better organised, better presented and better experienced — but doesn't want to spend another six months building every system from scratch.

Who this is for

Whether you need one document, one template, one complete client experience system or the education to rethink the way you run your creative business, you can start where you are.

A complete course + system for photographers ready to move beyond taking beautiful photographs and build a creative direction-led business — covering creative direction, branding, client experience, systems and growth.

EXPLORE EDITORIALLY DIRECTED™ →

EDITORIALLY DIRECTED™

THE CREATIVE DIRECTOR BUSINESS SYSTEM

best seller

The complete client journey system for creative businesses — from enquiry and discovery call through booking, onboarding, project delivery, offboarding and review.

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the CLIENT code SYSTEM™

21 READY-TO-CUSTOMISE BUSINESS DOCUMENTS

BUILD THE BUSINESS BEHIND THE BRAND

CREATIVE SYSTEMS FOR THE WAY YOU WORK

A branded client portal designed to bring project information, preparation, resources and next steps into one considered digital experience.

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the CREATIVE LOUNGE™

A SHOWIT website CLIENT PORTAL TEMPLATE

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best seller

A professionally structured Showit website designed for photographers and creative businesses who want a polished online presence without starting with a blank screen.

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the CREATIVE OFFICE™

A SHOWIT WEBSITE TEMPLATE FOR CREATIVES

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Brand Photographer & Template User

"I launched in a weekend and booked 3 new clients right away!"

“I knew my photography was good. My website just wasn’t showing it.”

I’d been piecing my website together for years and it never quite felt like my business. This template gave me the structure I needed to finally present my work properly — without having to design every page from scratch.

lauren, BRAND PHOTOGRAPHER

“It made my business look instantly more established.”

I wanted a website that felt editorial, considered and professional — not like another photographer template. I was able to customise it around my photography, my clients and the way I work, and the finished site finally feels like the level I want my business to be at.

may, PERSONAL BRAND PHOTOGRAPHER

“My work finally has a place to do the selling for me.”

Before this, I was relying heavily on Instagram to show people what I do. Now I have a website that actually tells the story of my work, shows my portfolio beautifully and makes it much easier for potential clients to understand what I offer.

LAUREN, BRAND PHOTOGRAPHER

HELPING BRAND PHOTOGRAPHERS BUILD A BUSINESS THAT LOOKS AS GOOD AS THE WORK THEY CREATE.

BUILD YOUR CREATIVE OFFICE™

Your photography may already be exceptional. Your website should make that immediately obvious — with a considered structure that lets your work lead, your positioning become clear, and potential clients understand why they should choose you.

HELPING female founders BUILD A Brand presence THAT LOOKS AS GOOD AS THE WORK THEY CREATE.

explore ftd. atelier™

Your business has evolved. Your brand should show it. Explore the systems, templates, education and tools behind FTD. Atelier™ to build a more considered brand presence — from the way you present your work to the way your clients experience your business.