WHAT IS THE STYLE CODE™?
A great photograph isn't just about the camera, the location or the outfit. It's about whether all of those decisions are telling the same story. The FTD. STYLE CODE™ MINI helps you start defining that story before you ever pick up your camera.
BEFORE YOU PLAN THE SHOOT, YOU NEED TO KNOW WHAT YOU'RE TRYING TO SAY.
HOW YOU WANT TO BE SEEN The perception you want your images to create.
WHAT YOUR BRAND SHOULD FEEL LIKE The atmosphere, energy and visual language that belong to you.
WHAT YOU SHOULD ACTUALLY PHOTOGRAPH The people, work, details, environments and moments that make your brand recognisable.
HOW IT ALL WORKS TOGETHER So your photographs feel like part of one visual world — rather than a collection of nice images.
Your Style Code™ is the visual direction behind the photographs you want to create.
- Sarah Jones | The Purple Flower
the style code helps me start my business in the best way possible.
”
It's a starting point for making better creative decisions.
Instead of saving hundreds of images and hoping they eventually turn into a direction, you'll begin identifying what actually belongs in your own visual world.
The Mini gives you a framework to start putting language around the photographs you're already imagining.
THIS ISN'T ANOTHER MOODBOARD.
INSIDE THE FTD. STYLE CODE™ MINI
01.
What should people recognise when they see your work?
YOUR VISUAL IDENTITY
02.
YOUR COLOUR WORLD
What colours, tones and combinations belong to your brand?
03.
What are the three visual stories you want your photography to tell?
YOUR THREE CHAPTERS
04.
How do those ideas translate into actual photographs?
YOUR DIRECTION
05.
What could you create when you bring it all together?
YOUR NEXT SHOOT
SEE YOUR BRAND DIFFERENTLY.
Free download. Instant access.
The FTD. STYLE CODE™ MINI is a free starting point for photographers who want more intention behind the way they show up visually.