the creative lounge
FROM PHOTOGRAPHER TO CREATIVE DIRECTOR.
Key Features include:
- The full Creative Direction course + Business system + Showit website and Canva templates + Creative Direction:
- Learn how to develop concepts, direct clients, build visual stories and lead a shoot from idea to final image.
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Here is what's included
the creative lounge™ - FROM PHOTOGRAPHER TO CREATIVE DIRECTOR
- The Creative direction. Learn how to develop concepts, discover the story, build creative briefs, direct clients, develop moodboards, plan locations, work with wardrobe, direct posing and movement, plan shoots and create a coherent visual story.
- The Branding Direction. Your photography business needs a brand that communicates the level of work you're trying to sell. Positioning, audience, personality, identity, messaging, portfolio, differentiation and visual direction.
- The Client Experience Code. Build the client experience around the photography. Enquiry, sales, booking, onboarding, communication, shoot preparation, delivery, off boarding, reviews and referrals.
- The Agency Growth Setup. Move from photographer to business owner. Offer structure, revenue, capacity, systems, delegation, repeatable delivery and business development.
- The Conversion Funnel system. Build the infrastructure behind the enquiries. Lead magnets, landing pages, lead capture, email, booking, enquiry automation, follow-up and tracking.
the bonus templates included
- CREATIVE OFFICE™ A considered website framework for photographers who are ready for their online presence to look as professional as the work they create.
- CREATIVE LOUNGE™ gives you the structure, pages and visual framework to build a polished photography website without starting from a blank screen.
- THE CLIENT CODE SYSTEM™ 21 business + client documents to help you operate professionally, communicate clearly and create a more considered experience from enquiry to offboarding.
Brand Photographer & Template User
"I launched in a weekend and booked 3 new clients right away!"
“I knew my photography was good. My website just wasn’t showing it.”
I’d been piecing my website together for years and it never quite felt like my business. This template gave me the structure I needed to finally present my work properly — without having to design every page from scratch.
lauren, BRAND PHOTOGRAPHER
“It made my business look instantly more established.”
I wanted a website that felt editorial, considered and professional — not like another photographer template. I was able to customise it around my photography, my clients and the way I work, and the finished site finally feels like the level I want my business to be at.
may, PERSONAL BRAND PHOTOGRAPHER
“My work finally has a place to do the selling for me.”
Before this, I was relying heavily on Instagram to show people what I do. Now I have a website that actually tells the story of my work, shows my portfolio beautifully and makes it much easier for potential clients to understand what I offer.
LAUREN, BRAND PHOTOGRAPHER
purchase
the creative lounge
one time purchase
$497 one time
this is the best value!
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6 month payment plan
$85/month
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12 month payment plan
$45/month
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Is this only for photographers?
Primarily, yes. The system has been designed around the photography business and the transition from photographer to creative director.
Is this a photography course?
No. It focuses on creative direction, business, positioning, client experience, systems and growth rather than camera technique.
Do I need Showit?
Only if you intend to use the included Creative Office™ and Creative Lounge™ templates.
Are the documents editable?
Yes — but the exact software and editable formats need to be stated based on the actual files being delivered.
What happens after I purchase?
Payment → access → course/materials → implementation.
frequently asked questions
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WANT US TO BUILD IT FOR YOU?
You can learn the system. Or you can bring the business to the Atelier.
HELPING BRAND PHOTOGRAPHERS BUILD A BUSINESS THAT LOOKS AS GOOD AS THE WORK THEY CREATE.
Your photography may already be exceptional. Your website should make that immediately obvious — with a considered structure that lets your work lead, your positioning become clear, and potential clients understand why they should choose you.
HELPING female founders BUILD A Brand presence THAT LOOKS AS GOOD AS THE WORK THEY CREATE.
Your business has evolved. Your brand should show it. Explore the systems, templates, education and tools behind FTD. Atelier™ to build a more considered brand presence — from the way you present your work to the way your clients experience your business.
