Who says your brand can't look like the Pinterest board you've been saving for years?
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see you in your dream brand →
build your dream brand →
make your dream brand visible →
Who says you can't be photographed as the woman you've became?
Who says you can't shape the perception of your business before your audience shapes it for you?
Who says your brand can't look like the Pinterest board you've been saving for years? Who says you can't be photographed as the woman you've became? Who says you can't shape the perception of your business before your audience shapes it for you?
FTD. Atelier creates the strategy, direction, photography and visual world that helps you see it first — and then become — the brand you've been imagining.
What if your dream brand isn't too much? What if it's simply the version you haven't seen yet? Maybe you don't need to lower the vision. Maybe you need to see it.
Before you invest in a full brand transformation or a photography experience, we can show you where your brand could go.
FTD. Envisioned™ is a private visual exploration of you, your business and the world you could create around it — developed from your story, your ambitions, your existing brand and the way you want to be perceived.
You don't have to imagine it from a moodboard.
You get to see yourself in it.
See yourself in the brand before we capture it
Before you invest in a full brand transformation or a photography experience, we can show you where your brand could go. FTD. Envisioned™ is a private visual exploration of you, your business and the world you could create around it — developed from your story, your ambitions, your existing brand and the way you want to be perceived.
ftd. style code
ftd. ENVISION
Build the brand you've been trying to become. Your business has evolved. Your brand should have too.
FTD. Branded™ brings the strategy, positioning, identity and visual world together to create a brand that feels more like the woman behind the business — and the level she's ready to step into.
We don't start with a logo. We start with you, the business, the story, the ambition and the perception you want to create. Then we build the brand around it.
Strategy → Positioning → Creative Direction → Brand Identity → Visual World
Build the brand around the business you've already built. Your brand should look like the level you've already reached — and the level you're ready to become. Strategy, positioning, identity and the visual world that gives the business a recognisable point of view.
ftd. branded
ftd. branded
Capture the woman. The work. The world around it. Once we know what the brand needs to say, we can make it visible.
FTD. Directed™ is where strategy becomes imagery — through creative direction, editorial photography and intentional content created around you and the world you've built.
Not a collection of pretty photographs. Not poses pulled from Pinterest. A directed visual library designed to communicate who you are, what you do, what you believe and how you want to be perceived.
The photograph should be evidence of the brand.
Capture the woman. The work. The world around it. Once we know what the brand needs to say, we can make it visible.
FTD. Directed™ is where strategy becomes imagery — through creative direction, editorial photography and intentional content created around you and the world you've built.
ftd. directed
A complete course + system for photographers ready to move beyond taking beautiful photographs and build a creative direction-led business — covering creative direction, branding, client experience, systems and growth.
EDITORIALLY DIRECTED™
THE CREATIVE DIRECTOR BUSINESS SYSTEM
best seller
The complete client journey system for creative businesses — from enquiry and discovery call through booking, onboarding, project delivery, offboarding and review.
the CLIENT code SYSTEM™
21 READY-TO-CUSTOMISE BUSINESS DOCUMENTS
BUILD THE BUSINESS BEHIND THE BRAND
CREATIVE SYSTEMS FOR THE WAY YOU WORK
A branded client portal designed to bring project information, preparation, resources and next steps into one considered digital experience.
the CREATIVE LOUNGE™
A SHOWIT website CLIENT PORTAL TEMPLATE
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best seller
A professionally structured Showit website designed for photographers and creative businesses who want a polished online presence without starting with a blank screen.
the CREATIVE OFFICE™
A SHOWIT WEBSITE TEMPLATE FOR CREATIVES
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Brand Photographer & Template User
"I launched in a weekend and booked 3 new clients right away!"
“I knew my photography was good. My website just wasn’t showing it.”
I’d been piecing my website together for years and it never quite felt like my business. This template gave me the structure I needed to finally present my work properly — without having to design every page from scratch.
lauren, BRAND PHOTOGRAPHER
“It made my business look instantly more established.”
I wanted a website that felt editorial, considered and professional — not like another photographer template. I was able to customise it around my photography, my clients and the way I work, and the finished site finally feels like the level I want my business to be at.
may, PERSONAL BRAND PHOTOGRAPHER
“My work finally has a place to do the selling for me.”
Before this, I was relying heavily on Instagram to show people what I do. Now I have a website that actually tells the story of my work, shows my portfolio beautifully and makes it much easier for potential clients to understand what I offer.
LAUREN, BRAND PHOTOGRAPHER
HELPING female founders BUILD A Brand presence THAT LOOKS AS GOOD AS THE WORK THEY CREATE.
Your business has evolved. Your brand should show it. Explore the systems, templates, education and tools behind FTD. Atelier™ to build a more considered brand presence — from the way you present your work to the way your clients experience your business.
